Customer Experience

Customer Experience Equally Important as Price for Today’s Modern Consumer

Imimobile Good customer service is a key driver of repeat business, according to 75% of respondents 61% are willing to pay more for a better experience and 55% would change brands to receive better customer service Different generations have varying levels of comfort for different service needs, such as 19% of both Gen Z and young …

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To Transform Customer Experience, We Must Transform Product Innovation With Circularity In Mind

Every product is designed to do a job. Crafted to solve a specific customer pain point or fill a gap in the market. Our culture of ‘take-make-waste’ sees companies manufacture products from raw materials, with consumers buying and using the product, then disposing of it when it becomes redundant. This cycle can and must be …

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How Will Customer Experience (CX) Change in 2022?

Up to 86% of online shoppers are now willing to pay higher prices as long as they receive a highly personalized and satisfying customer experience. This is according to a new report by customer reviews platform, Feefo. The global pandemic has changed consumer behavior and CX expectations to such an extent that businesses will have to continue turning …

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Beyond CRM

How to combine data from unknown consumers and known customers to create exceptional, personalized experiences Imagine a swimming pool–nice, clean, calm water with clearly defined lanes. Now imagine an ocean. Do you have a beautiful calm sunset and vast expanse in mind, or a wild, stormy ocean with waves crashing? CRM data is like that swimming pool: …

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